SODP

SODP Media is a consultancy for digital publishing and news media organizations. Focusing on audience development strategies, SODP Media employs industry-specific best practices that have shown time and time again to deliver measurable results. A sister company of State of Digital Publishing (SODP), SODP Media is spearheaded by industry veterans in the fields of publisher SEO and martech strategy design.

SODP Media helps publishers expand their audience reach through the following services:

• Publisher SEO: Grow your digital publication by exponentially increasing organic traffic, lowering reader acquisition costs and expanding monetization opportunities. Take advantage of SODP Media's custom technical and content SEO solutions that have helped publishers increase their organic traffic by 50%-300%!

• Martech consulting: Grow and retain your audience by effectively leveraging marketing technology. Don’t let the hype of emerging tech distract you from designing a tech stack that perfectly matches your needs and long-term goals. Monetization, audience growth and engagement, reader loyalty – SODP Media can help you set up an optimal tech foundation that will align with your vision.

• Content strategy: A robust content strategy will allow you to attract and retain the right audience, ensure the relevance and credibility of your digital property, and increase revenue opportunities. A strategic content approach will help your digital publication differentiate itself through a distinct brand identity and stay competitive in the digital media landscape.

• Website migration and digital transformation: Efficiency in performance, workflows, and processes can give your digital publication the competitive advantage needed to punch above its weight. SODP Media can help you migrate your property and set up editorial and advertorial workflows that will eliminate the unnecessary, time-consuming hassle, allowing your team to focus on what matters – growing and engaging the right audience.

Past clients include:

• Gizmo Story
• Stockhead
• Stears
• Boss Hunting
• The Daily Telegraph
• We Are Explorers
• Small Business Trends
• De Zaak

Poool helps digital publishers realize the full potential of their audience through smart monetization technologies. SODP Media helps publishers maximize the volume of relevant audience that a digital publisher can driven to their site. Together, Poool and SODP Media solutions will supercharge the growth – both in terms of readership and revenue – of digital publishing and news media businesses.