Poool Partners

Arc XP’s cloud-native tools help organizations create and distribute content, monetize websites and drive ecommerce, and deliver multichannel experiences. With a modular architecture built on AWS, Arc XP’s integrated ecosystem includes an agile content management system (CMS), a suite of digital subscription tools, a built-in DAM and video platform, and a fully hosted and managed low-code front-end experience platform. Built for flexibility, Arc XP’s agile CMS can be integrated into an existing technology stack or used with the fully hosted and managed Arc XP Experience Platform as a full enterprise suite to manage content and digital experiences.

Atlas, an independent and strategic consultancy, combines data analysis with extensive real-world experience to build clarity and confidence for clients; delivering successful subscriptions growth strategies in businesses of all sizes. Atlas was launched in September 2022 by three subscription marketing leaders, to bespoke growth strategies with a customer-centric approach across the B2C and B2B publishing and media industry. Our recent clients: • The Guardian • New Scientist • Immediate Media (Radio Times) • FT Specialist • Haymarket Automotive • HELLO! • FMC Dentistry • The Idler • The Oldie

Axeptio is a consent management solution that most respects the user while ensuring compliance with European and international laws. Our Saas platform enables companies to offer visitors to their websites and mobile applications the best possible consent collection experience. Axeptio equips over 60 000 sites, including PMU, Jacadi, Opéra de Paris, Century 21, Aigle, Backmarket, Jardiland, Ornikar, Payfit, Prestashop, Welcome to the Jungle, Equidia... The platforme is managing 5 billion proofs of consent. Some customers are involved in the media landscape such as Maddyness, The Media Leader, L'Informe, Frenchweb, The Big Whale, PlayBac Presse, Viapresse... Axeptio for Publishers: A CMP dedicated to revenue optimization that puts trust back at the heart of the AdTech business model Axeptio is launching a new consent management solution compatible with IAB Europe's TCF v2.2 standard and certified by Google.

Datagif helps media, institutions and brands to produce solutions adapted to their audiences and their challenges. We combine skills in consulting, marketing, UX/UI and design, within a web culture to produce relevant and original solutions, fuelled by our user-oriented approach. We provide support for new or expanding media at every stage of the project. Positioning, editorial formats, design, monetisation... We help them transform. Media expertise → Nearly 10 years of expertise, 35+ projects Nice Matin • Actu.fr • Le Parisien • Slate FR • Alternatives Économiques • Libération • L'Orient-Le Jour • Fisheye Magazine • Revue XXI • Challenges • RTBF • Radio France • EBRA • Mediacités • Actu.fr & more → From concept to completion Global UX/UI overhaul • Benchmark • Audience development opportunities • Content strategy • New editorial products ideation • Design system • Social web templates • Branding • User journeys and mapping • Marketing opportunities researches • Product design → An active watch on media innovation 📫 (link in ressources) Social web identity tool After hearing a few times our clients complaining about the lack of continuity in design between their content platforms, we created a tool to unify and lock the templates. This tool ensures a global identity on each publication platform (Instagram, LinkedIn, even in your app and/or newsletters...). The goal is to keep the media brand solid on each contact with the audience. This tool includes templates that are locked. Editors or journalists can now focus on what they are strong at: editorial content.

We're a consultancy formed by two highly experienced publishing executives with experience from The Times and Sunday Times, Which?, The Telegraph, The Spectator, New Statesman, Prospect, BMJ, and Dennis Publishing behind us. Craig Llewelyn-Williams - Principle - Craig's background has been formed by product and workflow expertise and brings several decades of high profile publishing experience to bear. Pete Barr-Watson - Principle - Pete is a publishing CTO and has executed several large scale digital transformation projects and migrations for well-known publishing companies.

Manifesto are the pioneers of growth architecture. They help publishers, sports clubs, broadcasters and audio brands drive commercial value through improved engagement strategies.

Marfeel provides a comprehensive 360-degree view of publishers’ business and impacts key metrics such as traffic, engagement, subscriptions, SEO, commerce, and monetization. Their lightning-fast, no-code solutions empower publishers worldwide to unlock the full potential of their content and audiences. Marfeel is committed to staying at the forefront of personal data protection, with all IAB TCF2.0 compliant CMPs and GDPR, CNIL, CCPA, LGPD, and Garante-ready technology, designed to meet the requirements of the next generation of privacy regulations. Join Marfeel today and experience the revolution in content analytics. Learn more and sign up for our free real-time dashboard.

Launched in 2020, Médianes supports media executives in their journey to build sustainable and ethical news organizations. Through a non-profit media outlet and a consulting studio, we help media executives to better manage, publish and develop their businesses through their audiences. We work alongside editors, managers and journalists to support them launch news products, improve distribution and transform news organizations. Newsletters, how-to guides, podcasts, events: more than 3,000 readers turn to us for insights and best practices. Strategy, marketing, design, technology, management: more than 80 newsrooms have worked with our team. In France and Europe, we are proud to support those who put environmental, social impacts at the heart of their organizations.

miLibris is a leading technology provider in the digital publishing industry. Our mission is to support the performance of press and content publishers' digital offerings by promoting the engagement, loyalty, monetisation and acquisition of media audiences. We are developing a SaaS platform that automates the digitisation of publisher content to deliver an enriched proposition through a fluid, intuitive and immersive experience on our web and mobile readers. Our readers can be implemented directly in the publisher's ecosystem or embedded in kiosk and cross-media newsfeed interfaces that we develop on a turnkey, white-label basis for publishers. More than 70% of the major players in the daily press and consumer magazines have placed their trust in us, and our international development and expansion into non-press markets is growing exponentially. We work in partnership with publishers and devote 100% of our roadmap to innovation to enhance the performance and value of their digital offerings. Our technologies are renowned for being robust, reliable, scalable and future-proof, so that our service is always at the cutting edge. We guarantee a high level of automation, security, fluidity and expertise to meet publishers' challenges.

Your monetization ideas + Purchasely = Scalable and sustainable app monetization 💰 Purchasely is the ultimate solution designed for every team, enabling anyone with any skill set to effortlessly build, iterate, and grow mobile apps. Our comprehensive suite of features, including paywall builder, A/B testing, personalization, onboarding, analytics, and placement, covers everything you need on a daily basis to monetize and expand your app. At Purchasely, we make your dream our goal, empowering you to the fullest.

SODP Media is a consultancy for digital publishing and news media organizations. Focusing on audience development strategies, SODP Media employs industry-specific best practices that have shown time and time again to deliver measurable results. A sister company of State of Digital Publishing (SODP), SODP Media is spearheaded by industry veterans in the fields of publisher SEO and martech strategy design. SODP Media helps publishers expand their audience reach through the following services: • Publisher SEO: Grow your digital publication by exponentially increasing organic traffic, lowering reader acquisition costs and expanding monetization opportunities. Take advantage of SODP Media's custom technical and content SEO solutions that have helped publishers increase their organic traffic by 50%-300%! • Martech consulting: Grow and retain your audience by effectively leveraging marketing technology. Don’t let the hype of emerging tech distract you from designing a tech stack that perfectly matches your needs and long-term goals. Monetization, audience growth and engagement, reader loyalty – SODP Media can help you set up an optimal tech foundation that will align with your vision. • Content strategy: A robust content strategy will allow you to attract and retain the right audience, ensure the relevance and credibility of your digital property, and increase revenue opportunities. A strategic content approach will help your digital publication differentiate itself through a distinct brand identity and stay competitive in the digital media landscape. • Website migration and digital transformation: Efficiency in performance, workflows, and processes can give your digital publication the competitive advantage needed to punch above its weight. SODP Media can help you migrate your property and set up editorial and advertorial workflows that will eliminate the unnecessary, time-consuming hassle, allowing your team to focus on what matters – growing and engaging the right audience. Past clients include: • Gizmo Story • Stockhead • Stears • Boss Hunting • The Daily Telegraph • We Are Explorers • Small Business Trends • De Zaak