Poool Partners

We are a digital agency with cross-vertical expertise in strategy, design, and engineering. Best known as the leading agency solutions provider for WordPress as a digital platform, we’ve helped world renowned brands and institutions leverage open technologies to achieve their goals. With more than 400 dedicated global team members, clients have confidence that we’re big enough to conquer their thorniest challenges, while still small enough to care about each of them. In 2023, 10up and Fueled joined forces to bring their world-class design and engineering teams together. Together, we craft digital experiences for the web, mobile and beyond. For us, it’s not just about building apps and websites - it’s about crafting the products that help you stand out in the marketplace and drive user loyalty.

Discover how Actito, a European platform, can transform your marketing campaigns and enhance your customer relationships. In a world where customers expect personalized and high-quality experiences, businesses must be able to understand and respond to their specific needs. Actito, founded in Europe to meet the unique demands of local businesses, offers a customer activation platform that enables brands to create relevant and personalized interactions throughout the buying journey. Platform Description: Our platform is designed to help you fully leverage the potential of your first-party customer data. It provides a 360-degree view of your customers, allowing you to create multichannel and personalized marketing campaigns with an intuitive interface. Our Content Hub simplifies the design of impactful and personalized content, while our analytics tools enable you to measure the impact of your actions and optimize your strategies in real time. Benefits of Actito: 1. Personalized Customer Experiences: Transform every customer into an engaged one that generates long-term revenue. 2. 360-Degree Customer Data: Centralize and enrich your customer data to deliver relevant interactions. 3. Multichannel Marketing Campaigns: Create campaigns that reach your customers at the right time through the right channel. 4. Content Hub: Design impactful and personalized content with just one click. 5. Real-Time Analytics: Measure the impact of your actions and optimize your strategies in real time. 6. Customer Testimonials: 7. "Actito is my daily tool for consolidating data and sending my marketing campaigns." 8. "We are very satisfied with this solution that meets our business challenges and opportunities very well." 9. "Actito is truly an all-in-one solution. It's a time-saver for me, and it's much more efficient."

Anthm is the gaming platform designed for media. Focusing on activation, engagement, and revenue, Anthm enables media outlets to create captivating user experiences at scale through gamified interactions and streamlined integration. Our plug & play solution, intuitive design, scalable infrastructure, and extensive game catalog allow media organizations to easily adopt and benefit from the strategies that revolutionized the New York Times.

Aptitude are at the forefront of providing cutting-edge Subscription Management and Finance Digitisation software solutions. eSuite, formerly a product of MPP Global, stands out as a best-of-breed Subscriber Management Platform for Global Media and Entertainment companies. By centralising the entire subscriber lifecycle, eSuite significantly reduces time-to-market and total cost of ownership. Our clients include some of the world's most recognisable media companies across Publishing, Sports and OTT. With eSuite, our clients have made significant reductions in OPEX, enhanced Subscriber Acquisition, optimised Lifetime Value and reduced Subscriber Churn, fuelled global expansion, streamlined their Billing and Payments processes, and much more.

Arc XP’s cloud-native tools help organizations create and distribute content, monetize websites and drive ecommerce, and deliver multichannel experiences. With a modular architecture built on AWS, Arc XP’s integrated ecosystem includes an agile content management system (CMS), a suite of digital subscription tools, a built-in DAM and video platform, and a fully hosted and managed low-code front-end experience platform. Built for flexibility, Arc XP’s agile CMS can be integrated into an existing technology stack or used with the fully hosted and managed Arc XP Experience Platform as a full enterprise suite to manage content and digital experiences.

Atlas, an independent and strategic consultancy, combines data analysis with extensive real-world experience to build clarity and confidence for clients; delivering successful subscriptions growth strategies in businesses of all sizes. Atlas was launched in September 2022 by three subscription marketing leaders, to bespoke growth strategies with a customer-centric approach across the B2C and B2B publishing and media industry. Our recent clients: • The Guardian • New Scientist • Immediate Media (Radio Times) • FT Specialist • Haymarket Automotive • HELLO! • FMC Dentistry • The Idler • The Oldie

Auth0 provides a platform to authenticate, authorize, and secure access for applications, devices, and users. Security and application teams rely on Auth0's simplicity, extensibility, and expertise to make identity work for everyone. Safeguarding billions of login transactions each month, Auth0 secures identities so innovators can innovate, and empowers global enterprises to deliver trusted, superior digital experiences to their customers around the world.

Axeptio is a consent management solution that most respects the user while ensuring compliance with European and international laws. Our Saas platform enables companies to offer visitors to their websites and mobile applications the best possible consent collection experience. Axeptio equips over 60 000 sites, including PMU, Jacadi, Opéra de Paris, Century 21, Aigle, Backmarket, Jardiland, Ornikar, Payfit, Prestashop, Welcome to the Jungle, Equidia... The platforme is managing 5 billion proofs of consent. Some customers are involved in the media landscape such as Maddyness, The Media Leader, L'Informe, Frenchweb, The Big Whale, PlayBac Presse, Viapresse... Axeptio for Publishers: A CMP dedicated to revenue optimization that puts trust back at the heart of the AdTech business model Axeptio is launching a new consent management solution compatible with IAB Europe's TCF v2.2 standard and certified by Google.

Batch is the Customer Engagement Platform for CRM teams. With an average 600% ROI, Batch lets CRM teams power personalized user experiences at scale using cross-channel messaging (Email, SMS, Mobile push, In-app messaging and Web push) and marketing automation.

Parce qu’une application c’est beaucoup plus que du code, notre agence mobile Beapp vous accompagne dans la conception et le développement d'applications utiles et impactantes. Experte historique reconnue sur le développement mobile, l'agence intervient également sur les applications web et autres projets techniques complexes (IoT, développement de SDK…). Notre ADN produit associé à une vision pragmatique nous permet de mener vos projets d'applications dans leur globalité, que ce soit dans la définition stratégique, la conception produit, le développement technique ainsi que le suivi de votre roadmap digitale. Notre préoccupation est de placer l’utilisateur final au centre de la réflexion pour mener une vraie démarche ROIste. L’objectif étant de concevoir un outil performant sur-mesure créant une vraie valeur ajoutée pour vos utilisateurs. Notre ambition au service de votre produit numérique : • Un accompagnement complet sur la globalité du cycle de vie de votre application • Une démarche centrée sur vos utilisateurs grâce à une conception d’expériences digitales • Une sensibilisation aux différents aspects d’un numérique responsable pour votre marque (tant environnemental que social) • Une volonté de faire monter en compétence vos équipes pour maîtriser l’univers du digital et assurer un transfert technologique • L’agence a initié une démarche « Impact » pour réduire son empreinte et agir avec son éco-système. Notre ambition est d’œuvrer pour un numérique responsable tant sur le plan environnemental que social et éthique. Un plan d’actions complet à court et moyen terme a été défini en interne et piloté par notre Chief Impact Officer. Labelisée Numérique Responsable, l'agence oeuvre tant en interne sur sa vie au quotidien que dans ses projets et les accompagnements clients.

Blaze enables 'no code' development of Poool publishers website portfolios. Editorial. commercial and product teams can take ownership of the most sophisticated news and magazine websites, limiting web developer team overhead and cost. 'No Code' creation and management of the most sophisticated publisher properties is possible. Key features include: • Much improved SEO • Improved performance • Consent platform integration • Better advertising yield • Advertising platform audience segmentation • Email and notification platform support • Native support for geo-targeting and mapping • Support for editorial graphic integrations • Data driven editorial tools • Advanced First-party data handling and CDP integrations • Engagement and conversion optimisation • Improved registration and newsletter conversion • Improved subscription conversion • Native A/B testing framework support • Marketing automation and CDP platform integrations • Reduced running costs, with cloud native infrastructure • Enhanced directory and ecommerce commercial opportunities • Headless ecommerce and platform integration

Bridged Media offers no-code AI solutions for publishers, enabling quick and cost-effective development of personalised engagement strategies. Publishers use the platform to integrate AI into their operations, boosting engagement, reader, and ad revenues. Key solutions include: - Smart engagement: A unique algorithm that uses NLP and Gen AI to create engagement elements that make content “stickier” for your readers. Build active engagement on your content with contextual polls & quizzes that help you better understand your readers’ interests, generating 40% more engaged sessions. - Email/ Opt-in booster: Increase the email collection rates by 25% with AI-assisted strategies that prompt readers to sign up for your content at high empathy points in their journey. - Dynamic screen placement: A machine learning model that inserts elements such as ads, sign-up forms, subscription CTAs, alerts, offers and much more, by identifying key empathy points in your readers’ journey. - Smart content recommendation: A machine learning recommendation system that drives quality content consumption based on readers’ interests and behaviours. Increase recirculation rates by 100% through unique experiences for every reader and recirculate them between top-performing articles or branded content. - Contextual ad units: Non-competitive, Innovative, Contextual and Engaging ad units that allow your advertisers to engage with your audience in a privacy-first environment while collecting useful information about their target market and boosting the viewability of the ads by 80% and 40% jump in CTR. - Smart Insights: Smart Insights engine that uses AI to build trends between content consumption and product performance to drive growth and audience development relevant to editorial, product, and revenue departments.

At Chargebee, we help businesses of all sizes grow revenue by providing a comprehensive suite of solutions, including subscription management and recurring billing, pricing and payment optimization, revenue recognition, collections, and customer retention.

Chartbeat’s content analytics empower over 60,000 media companies to use their own data to build loyal audiences across desktop, social, and mobile platforms. With easy-to-use real-time and historical analytics, in-depth headline testing, and in-page optimization tools, Chartbeat makes writers, editors, and analysts instantly more effective and aligns entire organizations on the editorial goals that drive ROI.

We are a fully remote company with over 50 experts, working with media, publishers, and broadcasters around the globe. We have migrated millions of articles, photos, and videos for clients such as Record TV in Brazil, L'Express in France, The National in Dubai, Le 360 in Morocco, and William Reed in the UK. Our team will assist your media organization at every step of your digital strategy, including consulting, architecture, CMS, mobile apps, paywalls, subscriptions, games, and tools. We are your one-stop technical partner.

Innovation Consultancy for media Helping news organisations innovate and finance their transformations through public and private funding. Communication Marketing Strategy, Branding, Advertising off and online, Content Creation (Podcast, Social Media, Video, Articles), and Acquisition (SE0, SEA, programmatic, paid social) Design & Development UX/UI expertise Full Stack development, PHP / Symfony / Code Igniter / REACT.

Datagif helps media, institutions and brands to produce solutions adapted to their audiences and their challenges. We combine skills in consulting, marketing, UX/UI and design, within a web culture to produce relevant and original solutions, fuelled by our user-oriented approach. We provide support for new or expanding media at every stage of the project. Positioning, editorial formats, design, monetisation... We help them transform. Media expertise → Nearly 10 years of expertise, 35+ projects Nice Matin • Actu.fr • Le Parisien • Slate FR • Alternatives Économiques • Libération • L'Orient-Le Jour • Fisheye Magazine • Revue XXI • Challenges • RTBF • Radio France • EBRA • Mediacités • Actu.fr & more → From concept to completion Global UX/UI overhaul • Benchmark • Audience development opportunities • Content strategy • New editorial products ideation • Design system • Social web templates • Branding • User journeys and mapping • Marketing opportunities researches • Product design → An active watch on media innovation 📫 (link in ressources) Social web identity tool After hearing a few times our clients complaining about the lack of continuity in design between their content platforms, we created a tool to unify and lock the templates. This tool ensures a global identity on each publication platform (Instagram, LinkedIn, even in your app and/or newsletters...). The goal is to keep the media brand solid on each contact with the audience. This tool includes templates that are locked. Editors or journalists can now focus on what they are strong at: editorial content.

Our Global Privacy UX Solutions are designed to solve today's data privacy challenges, such as multi-regulation consent management, privacy governance, and the need to provide self-service user privacy journeys, supercharged by flexible integrations, high-grade security standards, and premium support services. Thousands of companies work with Didomi to collect billions of consent and preference data points, monitor vendor and tracker activity, reduce compliance risk and engage their users with highly personalized, privacy-first experiences that build trust and loyalty.

We're a consultancy formed by two highly experienced publishing executives with experience from The Times and Sunday Times, Which?, The Telegraph, The Spectator, New Statesman, Prospect, BMJ, and Dennis Publishing behind us. Craig Llewelyn-Williams - Principle - Craig's background has been formed by product and workflow expertise and brings several decades of high profile publishing experience to bear. Pete Barr-Watson - Principle - Pete is a publishing CTO and has executed several large scale digital transformation projects and migrations for well-known publishing companies.

Glide Publishing Platform is a low-code, cloud-native API-driven headless CMS powered by artificial intelligence, that accelerates content turnaround and strips time and cost out of the process of getting content published, to better focus on generating revenue and engagement. Glide features, as standard, a vast array of newsroom and content tools including Live Reporting, Digital Asset Management, and automatic SEO, all improving content output, speeding workflows, and accelerating the pace of new launches and product development.

Globalis est l’atelier des technologies numériques. Des développeurs extraordinaires y façonnent avec leurs clients des sites et des applications stratégiques. Pour y arriver, nos développeurs mettent la barre toujours plus haut. Une expérience avec les groupes de presse et media Le Monde, Le Figaro, TF1, Jeune Afrique, l'OBS, Groupe Moniteur, Webedia, France Soir, Éditions Weka, Albin Michel, Marie Claire, Acteurs Publics, RHF, Prisma media, Information Dentaire, ... Pour vos projets numériques à fort enjeu Avec Globalis, vous choisissez bien plus qu’une ESN pour vos sites et vos applications web et mobile. Vous développez la performance technique de vos plateformes, la qualité de mise en oeuvre de vos projets, l’autonomie de vos équipes, votre gain financier. Nos équipes conseil vous accompagnent en amont et tout au long de vos projets digitaux : rédiger les besoins, cadrer le volet technique, auditer vos applications existantes… Nos équipes conçoivent et réalisent avec vous les applications web, les applications mobiles et les sites internet sur mesure les plus complexes. Une maintenance régulière est la garantie d’une performance élevée et de la pérennité de vos plateformes. Faites de vos sites et applications web des champions qui durent. Une spécialisation sur les technologies PHP, WordPress, Symfony, Laravel, CodeIgniter, JavaScript, TypeScript, React, Angular, Vue, ReactNative, ... Globalis veut contribuer à un web responsable: rapide, éthique, accessible et aux données sécurisées. Pour cela, nous mettons en œuvre une démarche d'écoconception pour le développement de ses applications.