Bridged Media

Bridged Media offers no-code AI solutions for publishers, enabling quick and cost-effective development of personalised engagement strategies. Publishers use the platform to integrate AI into their operations, boosting engagement, reader, and ad revenues.

Key solutions include:

-      Smart engagement: A unique algorithm that uses NLP and Gen AI to create engagement elements that make content “stickier” for your readers. Build active engagement on your content with contextual polls & quizzes that help you better understand your readers’ interests, generating 40% more engaged sessions.

-      Email/ Opt-in booster: Increase the email collection rates by 25% with AI-assisted strategies that prompt readers to sign up for your content at high empathy points in their journey.

-      Dynamic screen placement: A machine learning model that inserts elements such as ads, sign-up forms, subscription CTAs, alerts, offers and much more, by identifying key empathy points in your readers’ journey.

-      Smart content recommendation: A machine learning recommendation system that drives quality content consumption based on readers’ interests and behaviours. Increase recirculation rates by 100% through unique experiences for every reader and recirculate them between top-performing articles or branded content.

-      Contextual ad units: Non-competitive, Innovative, Contextual and Engaging ad units that allow your advertisers to engage with your audience in a privacy-first environment while collecting useful information about their target market and boosting the viewability of the ads by 80% and 40% jump in CTR.

-      Smart Insights: Smart Insights engine that uses AI to build trends between content consumption and product performance to drive growth and audience development relevant to editorial, product, and revenue departments.

Bridged Media provides AI and Machine learning capabilities to

• Identify engagement and conversion hotspots in content
• Refine page notice messaging and positioning to maximise conversion
• Generate behavioural and interest based audience segments and propensity models

The capabilities allows Poool to present the page notices to high intent audience to become members of publication at the right places at the right time. It also generates richer audience elevel data adding nuances around propensity to subscribe/ signup, interest and engagement levels