Actito

Discover how Actito, a European platform, can transform your marketing campaigns and enhance your customer relationships.

In a world where customers expect personalized and high-quality experiences, businesses must be able to understand and respond to their specific needs. Actito, founded in Europe to meet the unique demands of local businesses, offers a customer activation platform that enables brands to create relevant and personalized interactions throughout the buying journey.

Platform Description: Our platform is designed to help you fully leverage the potential of your first-party customer data. It provides a 360-degree view of your customers, allowing you to create multichannel and personalized marketing campaigns with an intuitive interface. Our Content Hub simplifies the design of impactful and personalized content, while our analytics tools enable you to measure the impact of your actions and optimize your strategies in real time.

Benefits of Actito:

1. Personalized Customer Experiences: Transform every customer into an engaged one that generates long-term revenue.
2. 360-Degree Customer Data: Centralize and enrich your customer data to deliver relevant interactions.
3. Multichannel Marketing Campaigns: Create campaigns that reach your customers at the right time through the right channel.
4. Content Hub: Design impactful and personalized content with just one click.
5. Real-Time Analytics: Measure the impact of your actions and optimize your strategies in real time.
6. Customer Testimonials:
7. "Actito is my daily tool for consolidating data and sending my marketing campaigns."
8. "We are very satisfied with this solution that meets our business challenges and opportunities very well."
9. "Actito is truly an all-in-one solution. It's a time-saver for me, and it's much more efficient."

The synergy between Poool and Actito is revolutionizing the way digital media convert, engage, and retain their audience. This strategic alliance offers a powerful integrated solution, enabling content publishers to maximize their profitability and accelerate their digital growth.

1. Poool excels in converting visitors into members and subscribers.
2. Actito provides advanced personalization and sophisticated marketing automation.

Together, they create an ecosystem where every interaction with the reader is optimized, from the first visit to loyal subscription.

For example, Libération has leveraged Actito to transform their editorial newsletters into a major growth driver, accounting for up to 50% of new subscriptions. With open rates exceeding 30% and click-through rates reaching 5%, Libération has been able to triple its digital portfolio.

By integrating Poool into this equation, media outlets can now create ultra-personalized user journeys, effectively converting occasional readers into engaged subscribers. This data-driven approach not only boosts short-term revenue but also builds a loyal and sustainable subscriber base, which is essential in today’s media economy.

By placing user experience at the heart of their strategy, publishers who adopt the Poool-Actito combination position themselves at the forefront of media innovation, ready to tackle digital challenges and thrive in an ever-evolving media landscape.