Blaze

Blaze enables 'no code' development of Poool publishers website portfolios.  

Editorial. commercial and product teams can take ownership of the most sophisticated news and magazine websites, limiting web developer team overhead and cost.

'No Code' creation and management of the most sophisticated publisher properties is possible.

Key features include:

• Much improved SEO
• Improved performance 
• Consent platform integration
• Better advertising yield
• Advertising platform audience segmentation
• Email and notification platform support
• Native support for geo-targeting and mapping
• Support for editorial graphic integrations
• Data driven editorial tools
• Advanced First-party data handling and CDP integrations
• Engagement and conversion optimisation 
• Improved registration and newsletter conversion
• Improved subscription conversion
• Native A/B testing framework support
• Marketing automation and CDP platform integrations
• Reduced running costs, with cloud native infrastructure
• Enhanced directory and ecommerce commercial opportunities
• Headless ecommerce and platform integration